Close-up of a person's side torso with a tattoo that reads 'I GOT This and I Will'. The person's skin is smooth and the photograph is in black and white.
A man sitting on a black folding chair with his legs crossed, wearing a white shirt, blue jeans, pink socks, and black shoes. Behind him is a large black fan and some photography or studio equipment, with a reddish-brown patterned floor.

I Can I am and I will

whats my purpose? who am i? and what the fuck am i doing here?

I Can I Am and I Will – Protected Reflection Time

Creating space for young people to pause, process, and believe in who they are.

We’re proud to be shaping a future where mental health, creativity, and self-worth are part of the school day — not an afterthought.

I Can I Am and I Will (ICIAIW) is now being delivered as Protected Reflection Time on the official school syllabus — empowering young people to pause, reflect, and reset with guided journaling, affirmations, and mindset tools.

This isn’t a quick fix or a tick-box. It’s a transformational practice built on lived experience, therapeutic frameworks, and creative connection.

Students are invited to explore their identity, express emotion safely, and develop the belief that they can shape their own futures.
They don’t just learn what they can be — they begin to believe it.

What Students Do:

  • Use the ICIAIW journal to express and reflect

  • Create and share their own “I Can. I Am. I Will.” mantras

  • Develop emotional literacy and confidence

  • Build resilience in a space that respects individuality

Why It Works:

  • Backed by SEMH strategies, CBT models & neuroscience

  • Proven results: increased focus, reduced anxiety, stronger self-expression

  • Designed for neurodiverse, working-class, and at-risk youth

  • Delivered in collaboration with schools, teachers, and wellbeing leads

“When a young person is given the space to believe, they begin to become.” – Louis Byrne

Already in use at:

La Passerelle SEMH School, Jersey – the first UK school to embed Protected Reflection Time into their weekly timetable as a recognised wellbeing intervention.

We’re ready to bring this to more schools. More young people. More futures.
If you’re an educator, policymaker or parent who wants to learn more, let’s talk.

if you would like to know more about the programme and partner with ICIAIW please get in touch

Louis Byrne: International, celebrity hairstylist.

Riding on a rollercoaster of working hard, playing hard and fast living to avoid facing his demons, culminated in a debilitating accident in 2018 when Louis broke his leg in 3 places.

Louis is an international hair stylist who has worked on catwalk shows for Louis Vuitton, Dior, Chanel, Balenciaga and Alexander McQueen, editorials for Vogue, Harpers Bazaar and L’Official, campaigns for Net-a-Porter to Nike, and as the personal stylist for Emma Willis, Ellie Goulding Vicky McClure many more actors, models, and musicians.

However, the journey to reach these heights wasn’t always plain sailing.

Forced to pause and take stock of his situation, Louis began a process of looking inward to face up to issues including the trauma and loss he had been plagued with since childhood, destructive behavioural traits and addiction that had affected him and those close to him deeply.

“I have always been drawn to subculture, it is where I feel most at home and inspired.”

Through a process of understanding, acceptance, sobriety and self-care, Louis realised that change is possible and began to heal physically and emotionally. The positive mantras he replayed over in his head each began with I Can…, I Am… and I Will…

With an unfaltering passion for his career, Louis focused his love for the art and expression of hair styling and considered the power of the connection between stylist and client. He realised the empowering and transformative effect this combination can have which goes beyond appearance alone, and this laid the foundation for the project.

“I wanted to meet people from all walks of life, connect and bond through honest communication, get an insight into their personalities, their individual journeys, and create beautiful work I could be proud of. I wanted the work to be collaborative and feel authentic, empowering and inspirational”.

The first element of the project is Portraits, the first phase of which is showcased on this site. These images feature an array of unique individuals, from celebrities to people discovered from street castings in London, Lisbon and Ibiza. Louis has styled each one editorially and mindfully: each image celebrates the subject’s personality and innate style to feel completely authentic. Each person gives their answers to I Can, I Am and I Will, an insight into their own individual journeys.

“Everyone has their own story to tell, and their own versions of the positive mantras beginning I Can, I Am and I Will. The project connects creativity to wellness, with a driving force of positivity.”

passion and purpose film.

By Louis Byrne

Shot in London, Lisbon, Paris & Ibiza
Exploring the transformational power of hair, identity and truth.

Passion & Purpose is a bold, intimate short film that captures the raw, emotional, and life-affirming impact of hair as a tool for connection, identity, and transformation.

Shot across London, Lisbon, Paris and Ibiza, the film follows Louis Byrne — award-winning transformation artist and founder of I Can I Am and I Will — as he travels through iconic cities, working with individuals from all walks of life to explore the deeper meaning behind beauty, expression, and care.

Through intimate behind-the-scenes footage, we witness deeply personal conversations, unfiltered transformation moments, and the unique power of being seen. Each person shares their own I Can I Am and I Will mantra — a personal declaration of self-worth, resilience and becoming.

“It’s not just about how we look. It’s about how we live. Hair is the starting point — but the work goes deeper.” – Louis Byrne

From salon chairs to sunlit streets, club basements to cultural landmarks, this film is both a love letter and a reality check — highlighting the emotional, creative, and spiritual layers of what it means to show up fully in the world.

This isn’t fashion for fashion’s sake. This is style with substance. Purpose with power.

Portraits

A Curated Exhibition by Louis Byrne

This body of work presents a living archive of human truth.
Each portrait in the I Can I Am and I Will series is a collaboration between artist and subject — a shared act of reclamation through image, identity, and intention.

Photographed across salons, studios, streets and safe spaces, these portraits hold space for the personal mantras of individuals who have dared to show up, speak out, and be seen.

The process is intimate. The outcome is bold.
What emerges is not just image, but evidence of becoming.

This collection exists at the intersection of digital art, social empowerment, and visual storytelling. It repositions hairdressing — often dismissed as surface — as a profound ritual of transformation.

Each subject is invited to name their I Can. I Am. I Will.
Each image is a moment of truth, held with dignity and intent.

This is not fashion. This is visual affirmation.
A record of resilience. A portrait of purpose.

— Louis Byrne, Artist & Curator

The entrance to a building with a pink neon sign reading 'Lona Rose House' and art displays on the wall inside, visible through glass doors.
Multiple digital displays and posters on a tall wall behind a reception desk, featuring portraits of women and motivational quotes.
A woman with short, messy platinum blonde hair smiling and laughing. She is wearing large, leaf-shaped earrings, a light-colored tank top, and high-waisted jeans. She has visible tattoos on her arms and chest, and there is white cursive text overlayi
Black and white close-up portrait of a woman with short, tousled hair, looking slightly up, with shadow stripes on her face and a quote in pink text on the lower right.
A young man with short, spiked blond hair and turquoise eye makeup sticking out his tongue against a pink background. Text at the bottom reads "I will control this mad disorder" - Simon.
Person in a white shirt with long black wire-like hair flowing outward, facing to the left against a plain background.
Close-up of a woman with dramatic makeup and contrasting hair colors, holding her face with her fingers, with a quote about self-empowerment by Princess Julia in the top right corner.
Black and white portrait of Kylie DeVolle with short, wavy hair, looking directly at the camera, with her hand on her shoulder. She has tattoos on her fingers and arm, and wears earrings.
Portrait of a woman with curly dark hair, tattoos on her arms and chest, wearing a white sleeveless top, with a quote from Jess Kohl in pink text on the left side of the image.
A woman with long, wavy hair making a playful face with pursed lips and wide eyes, in black and white.
A young person with short orange hair and bold red lipstick looking at the camera. A quote by Chad Sprowl about surpassing expectations and working on mental and physical health is overlaid.
A close-up of a person's face, showing the eye, curly hair, and skin texture.
A black and white photo of a pregnant woman with dark hair, wearing a sports bra and sitting outdoors on a wooden bench. She has hand-drawn crosses and a smiley face on her belly, and is wearing multiple necklaces and earrings. The image contains a q
Close-up of a shirtless young person with short red hair, wearing a shirtless expression, outdoors with trees and a fence in the background.
Black and white photo of a young man with platinum blonde hair looking down, shirtless with a tattoo that says 'BOY' on his arm, wearing earrings.
Close-up of a woman with braided hair and natural makeup, with a quote about resilience and sharing her story.
Close-up of a smiling person with wet hair, showing their teeth, with a focus on their face and smile.
Black and white close-up of a woman with her hair covering part of her face, mouth open with tongue sticking out.
Close-up side profile of a person's face, illuminated with warm lighting, highlighting their eye, nose, and lips, with textured hair and a motivational quote overlaid.
Black and white close-up portrait of a smiling woman with short, styled hair and visible wrinkles around her eye.
Close-up of a woman's face with bold makeup, neon green and blue eyeshadow, thick eyeliner, false eyelashes, and glossy lipstick. Overlaid is a motivational quote by Miss Sharon Le Grand.
Black and white photo of a woman with short hair, mouth open as if yelling or singing, wearing a necklace and earrings. Pink quote text at bottom right saying, "I CAN I AM AND I WILL IS ABOUT BEING COMFORTABLE BEING YOU" - EMMA WILLIS.
Close-up of a person with short, dark hair and gold glitter makeup on their face, with a quote by Santiago Joaquin that reads, 'I CAN IMAGINE, I AM DETERMINED, I WILL ASPIRE TO INSPIRE.'
Black and white photo of a woman with messy, shoulder-length hair laughing with her eyes closed, wearing a pearl necklace and a dark top.
A woman with blue, green, and platinum hair partially covering her face, showing an arm tattoo and a white tank top, with an inspirational quote by Lara Brash in pink text.
Black and white photo of a woman with long braided hair, facing right. Pink text overlay of a quote about self-empowerment and gender identity.
Close-up of a person's face with bright pink hair, blue eyes, and gold eye makeup, featuring a quote overlay about self-expression and traveling, attributed to Josh Quinton.
A black-and-white close-up photograph of a smiling person with visible teeth, with a quote overlaid on the left side about creating change and positivity.
A person with short, peach-colored hair, makeup including bright red lipstick, and a serious expression. Text overlay includes a motivational quote about surpassing expectations and working on mental and physical health by Chad Sprowl.
A black and white portrait of a man with shoulder-length, curly hair and glasses, wearing a white T-shirt and a necklace. There is an inspirational quote by Daniel Bernardi on the right side of the image that reads: 'I CAN ALWAYS LEARN, I AM OPEN TO
A woman with worked gold eye makeup and red lipstick, wearing a red top, with her eyes closed and her tongue slightly out, touching her lip. There is a quote on the upper left corner that reads, "Motivation can be like a strange fish you never know w
Black-and-white portrait of a young man with wavy dark hair, looking over his shoulder.
Black and white photo of a woman with styled blonde hair, sitting on a stool with her legs apart, smiling and shouting. She is wearing a sleeveless top, shorts, and high-heeled shoes with a leopard pattern. There is a quote by AJ Odudu on the right s
A close-up of a woman's face with bold, artistic makeup, including turquoise and black eye makeup and red lipstick.
Close-up of a person's face with short black hair and a streak of light-colored hair, with an inspirational quote by Cozette McCreery in pink text.
Black and white portrait of a woman with dramatic makeup, styled hair in a high pompadour, and wearing dark clothing. Overlaid is a quote by Princess Julia discussing levels of identity and perception.
A young man with short dark hair and hoop earrings wears a sleeveless athletic shirt, leaning against a wall on an urban street, with parked cars and buildings in the background, in black and white.
A black and white photo of a woman with wavy, disheveled hair, wearing a T-shirt with a motivational quote and standing outdoors with trees in the background.

The Confessions Pop-Up Experience

Pink neon sign with cursive writing that reads "I am You, You Are Me, I Own Confusion" hanging on a wall.
Two women talking near a photo booth with red curtain and a neon sign that says 'Tonight is the night' in a dimly lit indoor space.

Immersive. Transformational. Unapologetically You.

Welcome to Confessions — a roaming creative sanctuary where hair, healing, and identity collide.

At the heart of the experience is the Confession Booth — an intimate space where people are invited to pause, speak truth, and manifest their own “I Can. I Am. I Will.” mantra.

This is empowerment, raw and real.
Hair becomes ceremony. Conversation becomes art. You walk in one version of yourself — and leave with something deeper: clarity, confidence, and connection.

Each pop-up is custom-built to activate a location, brand, or moment in culture. Whether in a backstreet bar, luxury venue, school, or street corner — Confessions transforms the space and the people in it.

Orange background with a small speaker in the center. Text around the speaker reads 'I Am', 'I @', and 'I Will'. Below, a message says 'Own your identity, embrace who you are, we all have a story to tell!'
A man with a small black Nike crossbody bag and pink shorts smiling and pointing at a red curtain, behind which a woman in white top and blue jeans, with a tote bag, is entering a room.
A woman with long, wavy blonde hair smiling against a pink background, wearing a black jacket and a leopard print shirt.
A person smiling and pointing at a bright red neon sign on a red wall. The sign reads 'TOO SEXY TO BE OK' in cursive script.
A hairdresser is blow-drying a woman's long, curly red hair. The woman is sitting and reading a book. The background features colorful rainbow-themed decorations and flowers.
Close-up portrait of a young woman with blonde hair, blue eyes, wearing a white top, posed against a pink background.
A woman with blonde hair wearing a black leather jacket, a black dress with a high slit, and multiple necklaces, posing with a peace sign and holding a glass of white wine in front of a bright orange wall with neon sign that says 'If I Had A Kitchen'
A man with tattoos and a sleeveless shirt is styling a woman's hair, who is sitting with a book. They are inside a tent decorated with rainbow pride flags and pink flowers.
A woman with curly dark hair smiling, wearing a studded black leather jacket, striped long-sleeve shirt layered underneath, colorful earrings, and a graphic t-shirt, against a pink background.
A person standing in front of a red background with a neon sign that reads 'I feel like I do' in cursive. The person is looking up at the sign, wearing a colorful patterned jacket.
A woman with brown hair and a purple polka-dot dress is getting her hair styled with a blow dryer and brush by a man. The background has rainbow-colored decorations and sunflowers.
Group of six women standing close together against a pink background, smiling at the camera.
Two women standing in front of an orange wall with a neon sign that says 'ITALIAN.' One woman is wearing a large black hat, glasses, a black leather jacket, and a brown scarf. The other woman is wearing a bright pink puffy jacket and a black dress wi
A rainbow-themed face painter painting a rainbow on a woman's face at an outdoor event, with children watching.
Side profile of a smiling woman with long dark hair, wearing a pink blazer over a striped turtleneck, against a pink background.
Person with arms raised in front of a bright neon sign that reads 'Hello It's Nice to See You' in yellow and white, against a red background.
A hairstylist blow-drying a woman with long red hair in a decorated tent with rainbow pride flags and flowers.
A smiling woman with shoulder-length brown hair, wearing a black leather jacket over a blue and white striped shirt, against a pink background.
Woman in a long, furry coat standing in front of a red neon sign that says 'TICKLE ME GORGEOUS', with her arm raised and holding a small object in her hand, inside a dimly lit venue with a starry ceiling and cameras in the background.
A man with tattoos gives a woman a haircut at a booth with clothing and rainbow pride flags.
A woman and a man smiling and posing for a photo against a pink background. The woman is holding a book with a collage of black and white and color photos of women. The man is pointing to the woman and wearing a white t-shirt with hand-written style
A woman standing in front of a red wall with a neon sign that reads 'Ice Cream' in cursive. She is smiling and holding her arms up in a celebratory pose.
Three women and one man are sitting and kneeling inside a tent decorated with flowers, talking, and looking at papers, with a white T-shirt hanging on the right side.
A smiling woman in a red hoodie standing next to a man with a mustache, wearing a white t-shirt and striped pants, against a pink background.
A person standing in front of a neon sign that says, "I'll kill you if I will, go crazy or not," on a red-colored wall.
A young boy with blonde hair and rainbow face paint is sitting with a serious expression. Behind him, an adult woman with rainbow face paint is seated, wearing a purple shirt and a light blue jacket. Several other people with rainbow face paint and w
Two happy people, a man and a woman, standing together against a pink background. The man is holding a red power tool and has his arm around the woman. They are both smiling.
A man with long blond hair and a beard, wearing a light-colored button-up shirt and dark pants, stands smiling in front of an orange wall with a neon sign that reads 'I Can Tame My Crying' in a bright, glowing script.
Three women standing inside a decorated event tent, looking at something off-camera. The background has vibrant rainbow-themed decorations, flowers, and T-shirts on display.
A woman and a man hugging against a pink background. The woman has light brown, wavy hair and is wearing a black jacket. The man has a mustache, is bald, and is wearing a white t-shirt with text, earrings, a necklace, and striped pants.
Four women standing in front of a neon sign that reads 'CHADWICK COUTURE' inside a restaurant or lounge. They are dressed casually and smiling.
Three people standing together in a room, posed with hands in prayer position, smiling. They are in front of a red curtain and a partial portrait on the wall. Colorful lights illuminate the background.
Two women standing together in front of a red wall with a neon sign that reads 'I Care I Am Able I Will' and 'Caregivers.' One woman has colorful hair, glasses, a white top, and tattoos. The other woman has dark hair with blue highlights, a black and
A woman with curly hair, glasses, wearing a black cap and tank top, standing in front of a bright pink wall with a colorful neon sign, holding a jacket and a bag, smiling and pointing up.
A man smiling and wearing pink shorts, a white T-shirt, and a black Nike fanny pack is pulling back a red curtain, revealing a woman with long hair in a ponytail, wearing a white crop top and blue jeans, entering a private area. The scene takes place
A woman standing in front of a red wall with a neon sign that reads 'I celebración'. She is smiling, wearing a beige sweater, and pointing upward with both hands.
Person standing in front of a neon sign with bright pink and orange lights, wearing large sunglasses, a beanie, and black clothing, making a peace sign gesture.
A group of six friends, five women and one man, posing for a photo in front of a neon sign that reads 'I GOT A TICKET'. The man is sitting in front, smiling and making peace signs with both hands. The women are standing behind him, smiling and lookin
Person with tattoos posing in front of a red wall with a neon sign that says 'Cocktails'.
Two smiling people, a man and a woman, posing in front of a neon sign that reads 'ICU and MIAMI Culture' at a nightclub or bar, illuminated with pink and purple lighting.

CONTACT US

CONTACT US

A man holding a large white flag with pink text near a vintage carousel at a fairground. A woman nearby is taking a photo with a camera. The scene is outdoors with green grass, colorful flowers, and some modern white buildings and trees in the background.

We’re building something bold. Want in?

Whether you’re a business, school, gallery, or individual with a story to tell — we want to hear from you.

We collaborate with:

  • Education partners bringing Protected Reflection Time into schools

  • Galleries and curators showcasing identity-led portrait work

  • Brands and organisations aligning with purpose, creativity and care

  • Muses and changemakers ready to share their truth through the Confession Booth or Portrait Project

  • Anyone who feels this movement in their bones and wants to build something meaningful

Do you have a story to tell? A space to create? A community to empower?
Let’s talk.